May 2024 / 177 posts found
Social Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers. So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb […]
Google: Proximity Not A Factor For Local Service Ads Rankings via @sejournal, @MattGSouthern
Google states proximity to the searcher is no longer a primary factor in ranking local service ads. The post Google: Proximity Not A Factor For Local Service Ads Rankings appeared first on Search Engine Journal.
How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.
Content Decay: A Rotten Name For A Real SEO Issue via @sejournal, @martinibuster
Google’s Search Off The Record podcast discussed Content Decay, an SEO problem that nobody’s heard of but is actually a real thing The post Content Decay: A Rotten Name For A Real SEO Issue appeared first on Search Engine Journal.
Why Google Can’t Tell You About Every Ranking Drop via @sejournal, @MattGSouthern
Google explains the challenges in providing transparency about algorithmic ranking changes and manual reviews. The post Why Google Can’t Tell You About Every Ranking Drop appeared first on Search Engine Journal.
12 Awesome Professional Networking Alternatives To LinkedIn via @sejournal, @hoffman8
Expand your professional network beyond LinkedIn. Discover alternative platforms that offer a more engaging and personalized networking experience. The post 12 Awesome Professional Networking Alternatives To LinkedIn appeared first on Search Engine Journal.
Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other channels.” “Speed and relevancy are top priorities. But we also need a 3-6 month content calendar which will require rallying a cross-functional team.” Sound familiar? These are just a few of the six paradoxes Jasper’s Head of Enterprise Marketing and Communications, Samyutha Reddy, recently posted […]
How to Promote Your Content as a Creator
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but it doesn’t matter unless people actually see it. The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up […]
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day via @sejournal, @jonkagan
Don’t let your campaign fail. Understand the significance of Quality Assurance (QA) checks in search marketing and avoid costly mistakes. The post The Power Of QA: How Not to Ruin Your Campaign…Or Your Day appeared first on Search Engine Journal.
OpenAI Expected to Integrate Real-Time Data In ChatGPT via @sejournal, @martinibuster
OpenAI announcement is expected to be about surfacing real-time data within ChatGPT including links to the original sources The post OpenAI Expected to Integrate Real-Time Data In ChatGPT appeared first on Search Engine Journal.