May 2024 / 177 posts found
Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy via @sejournal, @hethr_campbell
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member of the team must synchronize their movements to propel the boat forward – successful B2B marketing requires an integrated strategy. So if you’re ready to ditch your disjointed marketing efforts and try a holistic approach, we’ve got you covered. Join us on May 15, for […]
How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris
If you’re working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal.
10 Most Important Meta Tags You Need To Know For SEO via @sejournal, @ab80
HTML tags are crucial for SEO more than ever before. In this post, I’m sharing the top 10 HTML meta tags you need to know. The post 10 Most Important Meta Tags You Need To Know For SEO appeared first on Search Engine Journal.
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid. Luckily, as in many other business areas, AI can come to the rescue. In this article, I look at how you can use automation and AI to speed up your work on RFPs. I paid particular […]
15 Best Examples of Professional Goals [+Tips to Achieve Them]
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming. I desperately needed actionable advice to plan steps to reach my professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. […]
Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker
If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend? Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy. In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable […]
Google Ads To Automatically Pause Low-Activity Keywords via @sejournal, @MattGSouthern
Google Ads will automatically pause inactive keywords starting in June. The post Google Ads To Automatically Pause Low-Activity Keywords appeared first on Search Engine Journal.