May 2024 / 177 posts found
How Agencies Can Have Successful Client Partnerships [Part 2] via @sejournal, @coreydmorris
The agency side of the client/agency relationship is one that can be made easier and smoother with 8 specific tips for success. The post How Agencies Can Have Successful Client Partnerships [Part 2] appeared first on Search Engine Journal.
New WordPress Plugin Solves Site Navigation Problem via @sejournal, @martinibuster
Joost de Valk, founder of Yoast SEO, created a new WordPress plugin that solves a common site architecture problem and improves SEO The post New WordPress Plugin Solves Site Navigation Problem appeared first on Search Engine Journal.
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past couple months – mainly because an influencer told me to. I’m not alone. Today’s shopper doesn’t head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot’s 2024 Consumer Trends survey, 25% of social media users have bought a product from directly within a social media app in the past three months. As Adam Ortman, Founder and President of Kinetic319, puts it, “Each scroll and swipe is a potential opportunity, offering a dopamine-driven […]
How to Level Up as a Marketer in the AI Era (The Right Way)
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. If you’re looking to grow your career, chances are you’ll have to lean into the AI hype. That’s a good thing, though, because there are smart ways you can use AI to become a better marketer. What’s trending in AI for marketers? […]
Google’s AI Overviews Shake Up Ecommerce Search Visibility via @sejournal, @MattGSouthern
Data reveals Google AI overviews are disrupting ecommerce visibility, pulling product data from non-ranking sources. The post Google’s AI Overviews Shake Up Ecommerce Search Visibility appeared first on Search Engine Journal.
Google Is Now Indexing EPUB Files via @sejournal, @martinibuster
Google quietly started indexing EPUB files and can now be seen in the SERPs The post Google Is Now Indexing EPUB Files appeared first on Search Engine Journal.
AI Overview’s Dangerous Fails + a Life Lesson
AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being exposed to this feature and focuses on a famous reality-check anecdote.
Google Rolls Out Search Profile Feature For Reviewers via @sejournal, @MattGSouthern
Google rolls out a new type of social profile that makes users’ written reviews in Search publicly accessible. The post Google Rolls Out Search Profile Feature For Reviewers appeared first on Search Engine Journal.
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.” Years later, I catch myself using those terms even in everyday life. “Expensive climbing shoe? Well, they would probably be good for my cliff climbing season, so the ROI is worth it.” If you’re planning to start with marketing and have no idea what these people are talking about, I’m bringing you the list of 50 marketing […]
Why EQ Is Important At Work (And In SEO)
Find out why emotional intelligence is a valuable asset. Discover how EQ can help manage conflicts, negotiate goals, and build strong relationships across diverse teams. The post Why EQ Is Important At Work (And In SEO) appeared first on Search Engine Journal.