May 2024 / 177 posts found
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads. It’s becoming increasingly difficult to get people to pay attention in the age of social media, especially with the amount of online content. Thus, content writers increasingly turn to clickbait to stand […]
30 Hidden Messages In Logos of Notable Brands
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages in the logos of well-known brands. Each example will introduce you to a fresh perspective on the artistry and ingenuity behind these iconic symbols. But more importantly, you’ll learn different approaches to thinking about and designing meaningful logos. Hidden Messages in Popular Logos Here are […]
Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny via @sejournal, @MattGSouthern
Google’s new AI search overviews stumble with inaccurate, bizarre responses, prompting mainstream media attention. The post Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny appeared first on Search Engine Journal.
The Top SERP Features in 2024 — Whiteboard Friday
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have. Turns out, I was wrong. In fact, it’s a pretty simple process. So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Let’s get started. 4 Ways to Add Text to GIFs I’ll show you four […]
Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side effects? And now, I’m curious: how do pharma ads get away with promising instant relief without a million lawsuits? I bet you’re intrigued, too. I did some deep, quality research to learn more about the regulations behind those glossy pharma ads. So, let’s see how […]
The 9 Best Content Calendar Templates For 2024 via @sejournal, @donutcaramel13
Take your content strategy to the next level with content calendar templates. Stay organized, manage multiple platforms, and achieve maximum productivity. The post The 9 Best Content Calendar Templates For 2024 appeared first on Search Engine Journal.
7 Ways AI Took My Job [To The Next Level] via @sejournal, @CallRail
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI. The post 7 Ways AI Took My Job [To The Next Level] appeared first on Search Engine Journal.
Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet via @sejournal, @MattGSouthern
Google confirms algorithmic actions for site reputation abuse are not live, and will only impact specific content. The post Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet appeared first on Search Engine Journal.
New Wix AI Image Tools Makes Image Editing Apps Virtually Obsolete via @sejournal, @martinibuster
Wix’s new AI image tools are a milestone, makes stock image libraries and 3rd party image editors virtually obsolete The post New Wix AI Image Tools Makes Image Editing Apps Virtually Obsolete appeared first on Search Engine Journal.