May 2024 / 177 posts found
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. There’s something for every budget, and where I’ve tried and tested them, I’ve given you my unbiased review. Table of Contents Why Do You Need Small Business Tools? Types […]
New Google Lens Ads Mimic AI Search Results via @sejournal, @martinibuster
Google’s new visual search blurs the lines between AI search results and paid “recommendations” The post New Google Lens Ads Mimic AI Search Results appeared first on Search Engine Journal.
Ask A PPC: How Do I Get A Job At A PPC Agency via @sejournal, @navahf
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today. The post Ask A PPC: How Do I Get A Job At A PPC Agency appeared first on Search Engine Journal.
The Ultimate New Hire Onboarding Guide That Actually Works
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what my role entailed, and what my first assignment would be. By the time I got to my cubicle, I was feeling pretty unprepared and even frustrated. Who was on my team? Wasn’t I supposed to meet them? What do I even do? While I may have been a lowly intern, my experience wasn’t unique. Ultimately, your new hire onboarding experience […]
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge. So podcast advertising can be effective, but knowing where to start with podcast advertising […]
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide via @sejournal, @DebugBear
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) Interaction to Next Paint (INP) This post focuses on the recently introduced INP metric and what you can do to improve it. How Is Interaction To Next Paint Measured? INP measures how quickly your website responds to […]
WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric via @sejournal, @martinibuster
WP Rocket WordPress caching plugin will now automatically optimize LCP Core Web Vitals sitewide automatically. The post WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric appeared first on Search Engine Journal.
How To Recover From A Google Update (A Checklist) via @sejournal, @TaylorDanRW
Struggling to recover from a Google update? This checklist can help. Get back on track and maintain your website’s organic visibility. The post How To Recover From A Google Update (A Checklist) appeared first on Search Engine Journal.
Google AIO 24: Threats And Opportunities via @sejournal, @Kevin_Indig
This article explores the good, the bad, and the ugly of AI Overviews, including lower CPCs, misinformation, and potential traffic loss for content creators. The post Google AIO 24: Threats And Opportunities appeared first on Search Engine Journal.