May 2024 / 177 posts found
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list. For my client, his questioning the results presented in the email […]
10 Best Design Collaboration Software & Tools for Creatives
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded up 10 of my favorite design collaboration software and tools you can try. Let’s get into it! What is design collaboration software? Best Design Collaboration Tools That I Love 1. Asana2. InVision3. Figma4. Typeform5. Notion6. Miro7. Trello8. Balsamiq9. Simplified10. Visme With the right collaborative tools and software, you […]
Ex-Google Manager Compares AI Overviews To Failed Google+ via @sejournal, @MattGSouthern
Ex-Google engineer blasts company’s panicked, poorly motivated AI projects lacking true user needs. The post Ex-Google Manager Compares AI Overviews To Failed Google+ appeared first on Search Engine Journal.
International SEO For 2024: 9-Point Checklist For Success via @sejournal, @LidiaInfanteM
Ready to conquer international SEO? This detailed checklist will take you from beginner to advanced practitioner, including using hreflang setups to unleash global growth. The post International SEO For 2024: 9-Point Checklist For Success appeared first on Search Engine Journal.
March Core Update & Spam Updates: Four Major Trends
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
Mastering The Content Maze: Strategies For Multi-Touchpoint Success via @sejournal, @hethr_campbell
As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever. So how do you tailor your strategy to meet users wherever they are in their journey? How do you create quality content that resonates and connects at every stage? Join us live on May 29, as we show you how to successfully navigate the ever-evolving landscape of content strategy. In this insightful session with iQuanti, we’ll explore innovative strategies to map out and meet the diverse needs of your audience at multiple touchpoints. […]
Duda Website Builder For Agencies Adds More AI Tools via @sejournal, @martinibuster
Duda announced new AI Assistant tool features that enables digital agencies to handle more clients without adding more costs The post Duda Website Builder For Agencies Adds More AI Tools appeared first on Search Engine Journal.
Link Rot: 38% Of Webpages From 2013 Have Vanished via @sejournal, @MattGSouthern
Pew Research Center study reveals widespread digital decay: 38% webpages, government links, tweets vanish within years. The post Link Rot: 38% Of Webpages From 2013 Have Vanished appeared first on Search Engine Journal.
Google CEO Addresses Concerns Over AI’s Impact On Search Traffic via @sejournal, @MattGSouthern
Google CEO downplays concerns over AI search impacting website traffic, claims it drives more engagement. The post Google CEO Addresses Concerns Over AI’s Impact On Search Traffic appeared first on Search Engine Journal.
7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It’s a great book, you did it!” email from my publisher was a high I hope I’ll never forget. I thought all the hard work was over after that. What a sucker I was. Book marketing felt completely overwhelming to me (which I’m embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. And there’s a lot on the line: good book […]