September 2024 / 74 posts found
Google On Why Simple Factors Aren’t Ranking Signals via @sejournal, @martinibuster
Google’s John Mueller explains the reason why characteristics like valid HTML and typos aren’t ranking factors The post Google On Why Simple Factors Aren’t Ranking Signals appeared first on Search Engine Journal.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges. The post Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid appeared first on Search Engine Journal.
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would! Meme marketing leverages the […]
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in. We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use […]
Getting Buy-In for Customer Stories — Whiteboard Friday
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
SEO Experts Gather for a Candid Chat About Search [Podcast] via @sejournal, @BennyJamminS
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the action. Apart from the usual faces, Oberstein and Crystal Carter, Head Of SEO Communications, it was a powerhouse guestlist: Chima Mmeje. Darren Shaw. Joy Hawkins. Eli Schwartz. Kevin Indig. Barry Schwartz. Just How Broken Are The SERPs? The first guest was Chima Mmeje from Moz. […]
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your […]
The Expert SEO Guide To URL Parameter Handling via @sejournal, @jes_scholz
URL parameters can be an SEO nightmare. Read how to handle them to improve crawling, indexing and organic performance on Google surfaces. The post The Expert SEO Guide To URL Parameter Handling appeared first on Search Engine Journal.
Why & How To Track Google Algorithm Updates via @sejournal, @lorenbaker
Check out these algorithm monitoring tools to track ranking fluctuations and SERP volatility. The post Why & How To Track Google Algorithm Updates appeared first on Search Engine Journal.
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way. When I moved to the United States and was building my career in this new country, I spent a lot of time searching for […]