October 2024 / 170 posts found

Podcasting for Business Growth: How I Built a 7-Figure Business While Staying True to Myself

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create transformative business growth and consistent profit. When people refer to podcasts as a ‘hobby’, they’re missing so much about what they can do for the entrepreneur, creative, side-hustler, storyteller, and ideator. In fact, podcasts generated over $2 billion in ad revenue in 2023 alone. The […]

How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content 

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When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand. I would do anything in my power to make them happy. Please don’t leave me, I’d whisper to my laptop as I typed a praise-filled thank you email. Four years later, I’ve cracked the […]

Microsoft Ads Makes Copilot Advancements via @sejournal, @brookeosmundson

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Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity. The post Microsoft Ads Makes Copilot Advancements appeared first on Search Engine Journal.

Google Updates Robots.txt Policy: Unsupported Fields Are Ignored via @sejournal, @MattGSouthern

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Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. The post Google Updates Robots.txt Policy: Unsupported Fields Are Ignored appeared first on Search Engine Journal.

Optimizing International PPC Campaigns: Best Practices For Keyword Localization via @sejournal, @brookeosmundson

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Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact. The post Optimizing International PPC Campaigns: Best Practices For Keyword Localization appeared first on Search Engine Journal.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

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Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own. After reading and you‘re ready to create your own, check out HubSpot’s free AI-powers video maker, Clip Creator, which can convert text into professional […]

An Introduction To SEO Strategy For A Digital Presence

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Master the art of SEO for a powerful digital presence. Learn how search engines like Google use algorithms to deliver relevant and high-quality content. The post An Introduction To SEO Strategy For A Digital Presence appeared first on Search Engine Journal.

Executive Director Of WordPress Resigns via @sejournal, @martinibuster

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Josepha Haden Chomphosy, Executive Director of WordPressc officially announced her resignation The post Executive Director Of WordPress Resigns appeared first on Search Engine Journal.

Google’s AI Overviews Avoid Political Content, New Data Shows via @sejournal, @MattGSouthern

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Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. The post Google’s AI Overviews Avoid Political Content, New Data Shows appeared first on Search Engine Journal.

8% Of Automattic Employees Choose To Resign via @sejournal, @martinibuster

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Matt Mullenweg offered employees the option to resign with a severance package, and 8.4% chose to leave. The post 8% Of Automattic Employees Choose To Resign appeared first on Search Engine Journal.
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