October 2024 / 34 posts found

YouTube Extends Shorts To 3 Minutes, Adds New Features via @sejournal, @MattGSouthern

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YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. The post YouTube Extends Shorts To 3 Minutes, Adds New Features appeared first on Search Engine Journal.

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

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Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the […]

SEO Reinvented: Responding To Algorithm Shifts via @sejournal, @pageonepower

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Is your SEO strategy ready for the future? As Google’s algorithms evolve and consumer behavior shifts, it’s no longer enough to rely on isolated tactics. Today, effective SEO strategies must be part of a broader, integrated approach that includes content, public relations, and data-driven testing. In this Rundown, we explore how search, SEO, content, and PR form the foundation of a comprehensive digital marketing stack. By understanding how these elements work together, you’ll be better equipped to adapt to changes in the search landscape and build sustainable success. We’ll highlight key strategies that drive results across multiple channels and show […]

Google Expands Structured Data Support For Product Certifications via @sejournal, @MattGSouthern

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Google expands product structured data, replacing ‘EnergyConsumptionDetails’ with ‘Certification’ type for improved merchant listings. The post Google Expands Structured Data Support For Product Certifications appeared first on Search Engine Journal.

Brand Tracking: How to Streamline This Process With AI

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The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver insights, which makes it hard for businesses to adapt to market changes in real time. Brand tracking can also be expensive and time-consuming, putting it out of reach for smaller teams with limited budgets. AI is a potential solution, offering more accessible, faster, and cost-effective […]

WordPress Co-Founder & Automattic Sued For Attempted Extortion via @sejournal, @martinibuster

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WordPress co-founder Matt Mullenweg & Automattic sued in federal court by WP Engine The post WordPress Co-Founder & Automattic Sued For Attempted Extortion appeared first on Search Engine Journal.

Ask An SEO: How To Stop Filter Results From Eating Crawl Budget via @sejournal, @rollerblader

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Stop filter results from eating up your crawl budget. Optimize your website’s indexing and prioritize important pages for search engine crawling. The post Ask An SEO: How To Stop Filter Results From Eating Crawl Budget appeared first on Search Engine Journal.

How To Use The New Google Ads AI Image Editor via @sejournal, @brookeosmundson

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Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial. The post How To Use The New Google Ads AI Image Editor appeared first on Search Engine Journal.

Google Rolls Out CrUX Vis Core Web Vitals Tool via @sejournal, @martinibuster

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Chrome released CrUX Vis, a new tool for debugging and improving Core Web Vitals The post Google Rolls Out CrUX Vis Core Web Vitals Tool appeared first on Search Engine Journal.

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads via @sejournal, @navahf

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Learn how to optimize your ad copy using data-backed tactics. Get insights from a study analyzing over 1 million Google Ads. The post Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads appeared first on Search Engine Journal.
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