October 2024 / 34 posts found

Google Phases Out Support For Noarchive Meta Tag via @sejournal, @MattGSouthern

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Google phases out support for the noarchive meta tag following the end of its cached page feature. The post Google Phases Out Support For Noarchive Meta Tag appeared first on Search Engine Journal.

SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]

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You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started. We’ll start with some basic SEO vocabulary, review a step-by-step SEO tutorial to help you get your SEO strategy off the ground, and get tips from HubSpot SEO pro Victor Pan and SEOFOMO newsletter founder (and one of the world’s best-known SEO experts) Aleyda Solís. Table of Contents SEO Basics How to Learn SEO SEO Step-by-Step Tutorial SEO […]

33 Ways to Drive Traffic to Your Website

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“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company. According to 2024 research from Content Marketing Institute, more than half of B2B content marketers say it’s a challenge to consistently create the right content for their audience. We’ve got a list of 33 ways to increase website traffic, generate more leads, and improve ROI […]

Google Updates Search Console With Sticky Filters via @sejournal, @MattGSouthern

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Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis. The post Google Updates Search Console With Sticky Filters appeared first on Search Engine Journal.

Google’s SEO Tip To Get New Site Picked Up Faster via @sejournal, @martinibuster

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Google’s John Mueller offered advice about what to do, before anything else, to get a brand new site picked up faster The post Google’s SEO Tip To Get New Site Picked Up Faster appeared first on Search Engine Journal.

Google’s Search Liaison Addresses Brand Bias Concerns via @sejournal, @MattGSouthern

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Google denies favoring big brands in search results while acknowledging challenges for smaller sites. The post Google’s Search Liaison Addresses Brand Bias Concerns appeared first on Search Engine Journal.

Google Adds Two New Best Practices For Product Markup via @sejournal, @MattGSouthern

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Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. The post Google Adds Two New Best Practices For Product Markup appeared first on Search Engine Journal.

2 Internets: A European And An American Internet via @sejournal, @Kevin_Indig

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Gain insights into how regulations have created distinct internet experiences in Europe and the U.S. and the implications for search and AI. The post 2 Internets: A European And An American Internet appeared first on Search Engine Journal.

Bing Expands Generative Search Capabilities For Complex Queries via @sejournal, @MattGSouthern

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Bing launches expanded AI-powered search for complex queries. Beta feature available for US users to test and provide feedback. The post Bing Expands Generative Search Capabilities For Complex Queries appeared first on Search Engine Journal.

You’re Not The Hero — Your Customer Is

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April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).  She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they’re trying to say.  Keep reading to learn her three tips when it comes to storytelling, selling what you love, and making the customer the hero.  1. Lead with what you love. If this sounds a little too similar to the preachings of Liz Gilbert in Eat Pray Love, bear with me; it connects to marketing. Don’t “do what […]
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