October 2024 / 170 posts found
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] via @sejournal, @hethr_campbell
Join us for expert, actionable insights from Moxo, as we address the challenge of building long-term relationships and keeping your clients coming back. The post 5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] appeared first on Search Engine Journal.
LinkedIn Launches Free AI Certification Courses via @sejournal, @MattGSouthern
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. The post LinkedIn Launches Free AI Certification Courses appeared first on Search Engine Journal.
Google Proposes New Shipping Structured Data via @sejournal, @martinibuster
Google’s proposal for a new shopping related structured data received a positive response and sparks a lively discussion The post Google Proposes New Shipping Structured Data appeared first on Search Engine Journal.
How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. Table of Contents How do I find video content ideas? What video content is […]
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? via @sejournal, @makhyan
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? appeared first on Search Engine Journal.
Google Expands AI Overviews In Search To Over 100 Countries via @sejournal, @MattGSouthern
Google expands AI-powered search summaries globally, now reaching over 100 countries with support for six different languages. The post Google Expands AI Overviews In Search To Over 100 Countries appeared first on Search Engine Journal.
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. And the one thing I keep asking them again and again is: “HOW ARE […]
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making. I think that AI is a real lifesaver when it comes to conversion rate optimization. In this post, I am […]
How Compression Can Be Used To Detect Low Quality Pages via @sejournal, @martinibuster
Compressibility is a way search engines can detect low-quality pages, and when combined with other signals, it becomes more accurate The post How Compression Can Be Used To Detect Low Quality Pages appeared first on Search Engine Journal.
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.