October 2024 / 170 posts found
The Story Curve: How to Use Storytelling Techniques for Your Marketing
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel’s book Same as Ever, where he says, “Storytelling is leverage.” It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades. But how do you craft the types of narratives that emotionally […]
The Power of Silence in Negotiation
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make you more persuasive and can improve outcomes. In this blog, I’ll share some of the science behind this phenomenon and how to apply it to your next negotiation. Pausing shows confidence. He shared how highly successful speakers often use a surprising amount of pauses when […]
Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension
We are excited to announce that we are launching a new version of the MozBar SEO browser extension! Check out the upgrades, slick new interface, and functionality in this post.
Mullenweg Criticized for 1st Amendment Claims via @sejournal, @martinibuster
Matt Mullenweg portrayed himself as a victim of WP Engine’s attempt to curtail his free speech. Many on social media disagreed. The post Mullenweg Criticized for 1st Amendment Claims appeared first on Search Engine Journal.
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy via @sejournal, @LisaRocksSEM
Reach engaged audiences on streaming platforms with precise targeting, maximizing your ad campaign’s performance. The post Why Connected TV Ads Are A Power Play For A Successful Ad Strategy appeared first on Search Engine Journal.
Google Rolls Out AI-Powered Updates To Performance Max Campaigns via @sejournal, @MattGSouthern
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. The post Google Rolls Out AI-Powered Updates To Performance Max Campaigns appeared first on Search Engine Journal.
How We Did It: Mastering Multi-Site SEO Case Study
Harness the power of multi-site SEO to drive success. Create a unified approach across domains to boost rankings, meet user needs, and consolidate SEO authority. The post How We Did It: Mastering Multi-Site SEO Case Study appeared first on Search Engine Journal.
Google’s Mueller Dismisses Core Web Vitals Impact On Rankings via @sejournal, @MattGSouthern
Google clarifies Core Web Vitals’ role: while a ranking factor, it doesn’t significantly impact search rankings compared to content quality. The post Google’s Mueller Dismisses Core Web Vitals Impact On Rankings appeared first on Search Engine Journal.
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at Facebook’s event for younger creators in NYC earlier this summer. As the social giant turns 20 this year, they know a big chunk of their future relies on Gen Z. Especially considering only 52% currently rank Facebook as their favorite platform, and only 33% of teens aged 13-17 use it at all. (By comparison — 72% of Gen Z rank TikTok as their favorite platform, and 63% of teens are […]
How to Generate Video Scripts With AI
I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I’m really struggling to do this, I’ll enlist AI to help me ideate and get the juices flowing. I think in the case of writing something as extensive as a video script, AI should — at least in theory — help speed up the process when you‘ve hit a wall. But the […]