October 2024 / 170 posts found
Branded SEO: Mastering the Future of Search Rankings
Brand isn’t just a logo or tagline – it impacts a company’s search performance and competitive edge. Brand identity influences how search engines rank your content and how your audience searches for and engages with your brand. This rundown isn’t just about why brand matters – it’s about how to leverage it at every level, from SEO strategy to interactive content that drives real connections. For teams juggling integrated search strategies, this collection cuts through the noise and shows how to build brand experiences that don’t just rank – they resonate. We especially think you’ll like “Four Reasons You Can’t […]
Google To Retire Sitelinks Search Box In November via @sejournal, @MattGSouthern
Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected. The post Google To Retire Sitelinks Search Box In November appeared first on Search Engine Journal.
Google Expands Travel Feeds In Search Ads via @sejournal, @MattGSouthern
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results The post Google Expands Travel Feeds In Search Ads appeared first on Search Engine Journal.
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is no one-size-fits-all video format— not every computer, video platform, or website browser supports every video format. Fortunately, we’ve rounded up the best video formats and listed their pros and cons so you can learn which video format to use in different situations. Once you know the best format for your videos, check out HubSpot’s Clip Creator, our free AI-powered video maker, so […]
12 Essential Steps In Building A Winning SEO Strategy via @sejournal, @lorenbaker
Laying a solid foundation will help your SEO strategy pay off for years to come. Don’t miss these fundamental first steps. The post 12 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.
How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar] via @sejournal, @lorenbaker
Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in. The post How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO [Webinar] appeared first on Search Engine Journal.
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters is, easily, the Queen of Gen Z LinkedIn. And if you want to know why, taking a glance at the array of content on her early career resource platform, The Ninth Semester (also accessible through Instagram, TikTok, Apple Podcasts, and LinkedIn), will corroborate this claim. […]
I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, “Welcome to the team!” A marketing plan is a foundational piece of any marketing strategy. It keeps businesses organized and focused on their goals. However, with all the details it should consider and capture, it can be extremely time-consuming and tedious to […]
Google Analytics Adds New Segment Sharing Feature via @sejournal, @MattGSouthern
Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. The post Google Analytics Adds New Segment Sharing Feature appeared first on Search Engine Journal.
Google HCU: What Can You Do? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.