October 2024 / 170 posts found
A Guide To Robots.txt: Best Practices For SEO via @sejournal, @vahandev
Get a comprehensive guide on using meta robots tags and robots.txt to control how search engine crawlers interact with your website. The post A Guide To Robots.txt: Best Practices For SEO appeared first on Search Engine Journal.
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer. The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of the business, beginning to end. Without marketing, you can’t truly understand your audience, create a product that fits their needs, or successfully bring it to market. Marketers have the firmest finger on the pulse of your consumer persona. In this guide, I’ll show you in […]
Designing an Event Marketing Budget? Here’s What Experts Recommend
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and […]
7 Ecommerce Auditing Priorities for Black Friday 2024 via @sejournal, @WixStudio
Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024. The post 7 Ecommerce Auditing Priorities for Black Friday 2024 appeared first on Search Engine Journal.
Google Warns Against Over-Reliance On SEO Tool Metrics via @sejournal, @MattGSouthern
Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want. The post Google Warns Against Over-Reliance On SEO Tool Metrics appeared first on Search Engine Journal.
Google Search Has A New Boss: Prabhakar Raghavan Steps Down via @sejournal, @MattGSouthern
Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps Down appeared first on Search Engine Journal.
Ask An SEO: What Links Should You Build For A Natural Backlink Profile? via @sejournal, @rollerblader
Uncover the truth about backlinks for SEO. Learn how focusing on your audience and creating brand demand can naturally lead to valuable backlinks. The post Ask An SEO: What Links Should You Build For A Natural Backlink Profile? appeared first on Search Engine Journal.
An Open Letter From The CEO Of Search Engine Journal via @sejournal, @itsduhnise
SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism. The post An Open Letter From The CEO Of Search Engine Journal appeared first on Search Engine Journal.
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. The return potential is simply unmatched, with some experiments seeing conversion rate increases of 50-100%. […]
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship. That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some […]