November 2024 / 155 posts found
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions. The post Should You Be Bidding On Your Brand Keywords In 2025? appeared first on Search Engine Journal.
The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls via @sejournal, @abbynhamilton
Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls appeared first on Search Engine Journal.
12 Benefits of Content Marketing [+ Examples]
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. I’ll explain its importance and the kind of perks it can provide your business. According to our 2024 State of Marketing Report, 50% of marketers set their sights on increasing their investment in content marketing this year. Consistent, high-quality, and engaging content impacts audience decision-making […]
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a new content series or blog campaign across our internal channels and encourage my colleagues to help promote it, that’s internal marketing. When I lead onboarding sessions for new hires or recognize my teammates for their great work as part of our performance review process, that counts too. *quietly adds internal […]
New Google Analytics Feature Helps Fix Hidden Product Listings via @sejournal, @MattGSouthern
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. The post New Google Analytics Feature Helps Fix Hidden Product Listings appeared first on Search Engine Journal.
WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction via @sejournal, @martinibuster
Judge is inclined to grant preliminary injunction in WP Engine’s federal lawsuit against Automattic but one more hurdle remains The post WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction appeared first on Search Engine Journal.
Google Tests Bare-Bones Hotel Search In Three EU Countries via @sejournal, @MattGSouthern
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements. The post Google Tests Bare-Bones Hotel Search In Three EU Countries appeared first on Search Engine Journal.
YouTube Expands Creator Tools, Introduces Content Disclosure System via @sejournal, @MattGSouthern
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency. The post YouTube Expands Creator Tools, Introduces Content Disclosure System appeared first on Search Engine Journal.
Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return? Where’s our audience hanging out now? And how can we create content they’re actually interested in? These are all fair questions. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social […]
Future Trends In B2B Influencer Marketing Across Industries
Find out what lies ahead for B2B influencer marketing. Explore the trends that are shaping the way brands reach their audience. The post Future Trends In B2B Influencer Marketing Across Industries appeared first on Search Engine Journal.