November 2024 / 155 posts found
SEO + Product Marketing = A Blueprint For Brand Building via @sejournal, @Kevin_Indig
Discover the connection between brand building and SEO success. Explore how product marketing skills and insights can enhance organic traffic and drive revenue. The post SEO + Product Marketing = A Blueprint For Brand Building appeared first on Search Engine Journal.
Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing
Art and marketing are made for each other, and this week’s master proves that. He’s done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast. In the venn diagram of art, pop culture, and marketing, Matt Zaremba lives smack in the bullseye. And it makes me think I should really get a hobby. 1. Want to sell your product? Personify it. […]
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it,” she told me with a laugh. “And the only thing I ask my Alexa for is the weather. So I wouldn’t write [Google] off.” She’s also HubSpot’s senior […]
DOJ Says Google Controls 91% Of Ad Market; Google Says 10% via @sejournal, @MattGSouthern
The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market. The post DOJ Says Google Controls 91% Of Ad Market; Google Says 10% appeared first on Search Engine Journal.
Automattic Receives Backlash For Cloning Premium Plugin via @sejournal, @martinibuster
Automattic clones the ACF Premium plugin to distribute it free, disincentivizing users from paying for it or competing plugins. The post Automattic Receives Backlash For Cloning Premium Plugin appeared first on Search Engine Journal.
13 Best AI Automation Tools to Increase Productivity & Efficiency
Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly.
LinkedIn Shares Do’s & Don’ts For Better Post Visibility via @sejournal, @MattGSouthern
LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. The post LinkedIn Shares Do’s & Don’ts For Better Post Visibility appeared first on Search Engine Journal.
Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a heartfelt, human level. Plus, it’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals. Haven‘t started planning your holiday marketing campaign yet? Don’t panic. I’ve mapped out […]
Preparing For 2025: SEO Priorities And Challenges You Need To Know via @sejournal, @lorenbaker
Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to uncover 2025 priorities and challenges. The post Preparing For 2025: SEO Priorities And Challenges You Need To Know appeared first on Search Engine Journal.