November 2024 / 155 posts found
OpenAI Hires Former Chrome Engineer, Eyes Browser Battle via @sejournal, @MattGSouthern
OpenAI hires Chrome veteran Darin Fisher, signaling plans to develop web browser challenging Google’s market dominance. The post OpenAI Hires Former Chrome Engineer, Eyes Browser Battle appeared first on Search Engine Journal.
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as more writers have left online publishers to make it on their own. I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through […]
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. In this post, I’m going to focus on phase one of our audit. I’ll walk you through how […]
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally via @sejournal, @gregjarboe
Curious about Coca-Cola’s new AI holiday campaign? Dive into the controversy surrounding this branding move and its impact on the company’s reputation. The post Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally appeared first on Search Engine Journal.
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead
There is no excerpt because this is a protected post. The post Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead appeared first on Search Engine Journal.
25 Of The Best Examples Of Homepages via @sejournal, @LWilson1980
Are you looking for inspiration for your homepage? Explore these best examples that effectively communicate brand messaging, engage users, and establish positive brand recognition. The post 25 Of The Best Examples Of Homepages appeared first on Search Engine Journal.
12 Web Design Best Practices & Guidelines for Usability in 2025 [+ Expert Tips]
I used to be a content writer for a small web design agency, and my first piece was about website design best practices. I remember my manager going through it and telling me, “All good, but web design isn’t just about making things look good.” Back then, I was young and fresh, and honestly, that sounded totally backward. Made no sense. For me, design was all about what I saw. I mean, it’s visual, right? So, of course, the look should be everything. Well, any web designer hearing this would probably be ready to pull their hair out. Today, I […]
Chart Your Leadership Path With These 10 Management Styles
Growing up, I was only exposed to one type of management style. My baseball coaches were some of the most ruthless and demanding people I’ve ever met, pushing our team to our physical and emotional limits. When I started doing internships in college, I expected my managers to be like my coaches. Since the stakes are higher in a business, I was scared to mess up. But to my surprise, my managers in the working world were the complete opposite of my coaches. For the first time, I experienced different management styles. Your management style impacts the team you oversee […]
Google Search CTR Data Reveals Shifting Industry Trends via @sejournal, @MattGSouthern
New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining engagement. The post Google Search CTR Data Reveals Shifting Industry Trends appeared first on Search Engine Journal.
Google Rolls Out First-Party Data Solution For Analytics Users via @sejournal, @MattGSouthern
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. The post Google Rolls Out First-Party Data Solution For Analytics Users appeared first on Search Engine Journal.