November 2024 / 155 posts found

Getting C-Level Buy-In For SEO Initiatives via @sejournal, @TaylorDanRW

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Check out this guide to gaining C-suite support for SEO initiatives in enterprise. Learn how to clearly communicate the benefits and revenue potential of SEO. The post Getting C-Level Buy-In For SEO Initiatives appeared first on Search Engine Journal.

Google May Have to Sell Chrome Browser To Comply With DOJ Ruling via @sejournal, @MattGSouthern

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DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers. The post Google May Have to Sell Chrome Browser To Comply With DOJ Ruling appeared first on Search Engine Journal.

What Is a CMS and Why Should You Care?

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When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS. It felt like learning a new language. I kept seeing ‘CMS’ pop up everywhere, so I dove deeper into understanding it. What I found was encouraging: a CMS, or content management system, is a tool that lets you build and manage a website without needing coding skills. With over 80 million websites already using a CMS, it’s a reliable solution for those of us who want to build a website but have limited technical skills. In this post, I‘ll share […]

Building a B2B Video Marketing Strategy With Impact — Here’s Everything I Learned

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I remember once sitting in a quarterly marketing review meeting, watching competitors‘ video campaigns flash across the screen. My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. Each campaign told a story that spoke directly to a decision-maker’s challenges and needs. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it’s a fundamental shift in how we engage with our audience. Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a […]

YouTube Takes On TikTok With New ‘Jewels’ Tipping System via @sejournal, @MattGSouthern

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YouTube introduces virtual tipping system “Gifts, Powered by Jewels” for vertical livestreams, challenging TikTok. The post YouTube Takes On TikTok With New ‘Jewels’ Tipping System appeared first on Search Engine Journal.

Wix Rolling Out AI-Powered Site Planning & Visualization Tool via @sejournal, @martinibuster

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Wix’s new AI-powered site visualization tool streamlines site planning and accelerates the time it takes to update or launch a website The post Wix Rolling Out AI-Powered Site Planning & Visualization Tool appeared first on Search Engine Journal.

LinkedIn Report: Most In-Demand Marketing Jobs & Skills via @sejournal, @MattGSouthern

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LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills. The post LinkedIn Report: Most In-Demand Marketing Jobs & Skills appeared first on Search Engine Journal.

What Is a Risk Assessment? My Complete Guide [+ Free Template]

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No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in. With it, I can spot, analyze, and prioritize risks before they turn into full-blown problems. I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under […]

Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]

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You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak and making sure every detail is perfect, it can quickly become overwhelming. That’s where a job offer letter comes in handy. In this post, I’ll walk you through different job offer letter examples for all kinds of roles and industries. Plus, I’ll share a free […]

GraphRAG Update Improves AI Search Results via @sejournal, @martinibuster

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Updated version of GraphRAG generates responses that are more specific, comprehensive, and supported by source materials The post GraphRAG Update Improves AI Search Results appeared first on Search Engine Journal.
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