November 2024 / 155 posts found
Cross-Channel Remarketing Campaigns: A Complete Guide via @sejournal, @brookeosmundson
Learn how cross-channel remarketing can maximize your advertising efforts by targeting customers across different devices and platforms. The post Cross-Channel Remarketing Campaigns: A Complete Guide appeared first on Search Engine Journal.
Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems to know the next step. The good news? A well-crafted scope of work can solve these problems before they arise. In this guide, I’ll show you how to write a clear and effective scope of work, complete with examples and a handy template to streamline […]
How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic. It couldn’t learn or remember information over time, and it had trouble navigating human quirks like slang and shorthand. It also seemed to always throw out […]
Demand Intelligence: Empower Your Strategies With Actionable Data via @sejournal, @alexanderkesler
Learn how demand intelligence utilizes actionable data to boost B2B marketing strategies, enhance prospect engagement, and drive revenue growth through optimized targeting and nurturing. The post Demand Intelligence: Empower Your Strategies With Actionable Data appeared first on Search Engine Journal.
Google Strengthens Policy Against Site Reputation Abuse via @sejournal, @MattGSouthern
Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first-party oversight. The post Google Strengthens Policy Against Site Reputation Abuse appeared first on Search Engine Journal.
Google: Page-Level & Site-Wide Signals Both Matter For Rankings via @sejournal, @MattGSouthern
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. The post Google: Page-Level & Site-Wide Signals Both Matter For Rankings appeared first on Search Engine Journal.
Gain Greater Search Visibility With AI Overviews [Webinar] via @sejournal, @hethr_campbell
Join us as we explore an in-depth analysis of 120,000 Google queries, uncovering critical insights into Google’s AI Overviews, and how to utilize them effectively. The post Gain Greater Search Visibility With AI Overviews [Webinar] appeared first on Search Engine Journal.
How Brands Can Act Responsibly During a Crisis
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact. It’s a story of cleverness and kindness. A story about how one business owner used her clout to help her community. And a story about how your brand can do the same, should […]
21 Top AI Tools for Content Creation in 2025
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out
Google Rolls Out AI-Powered In-Store Shopping Tools via @sejournal, @MattGSouthern
Google announces AI-powered in-store shopping features and expanded payment options ahead of the holiday retail season. The post Google Rolls Out AI-Powered In-Store Shopping Tools appeared first on Search Engine Journal.