November 2024 / 116 posts found
Google Ad Manager Launches Curation Capabilities For Agencies via @sejournal, @brookeosmundson
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. The post Google Ad Manager Launches Curation Capabilities For Agencies appeared first on Search Engine Journal.
Google SERPs Without Favicons Is A Glitch via @sejournal, @martinibuster
A report suggested that Google was testing SERPs without favicons, but Google confirmed this was unintentional and not a test The post Google SERPs Without Favicons Is A Glitch appeared first on Search Engine Journal.
What Are Brand Identity Elements?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Your brand identity gives your business a distinctive, cohesive look, and it communicates your values […]
The Simple Website Personalization That Increased Conversions by 560%
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion rate on a web page by 560%, I bet you’d be geeking out, too. Personalization as an Optimization Tool As a member of HubSpot’s web strategy team, I’ve been optimizing the core website pages on HubSpot.com for the last eight years. Prior to that, I […]
4 New Techniques To Speed Up Your Website & Fix Core Web Vitals via @sejournal, @DebugBear
Find out how to improve your website’s performance and meet Google’s Core Web Vitals requirements for better rankings. The post 4 New Techniques To Speed Up Your Website & Fix Core Web Vitals appeared first on Search Engine Journal.
Digital Marketers See Schema Structured Data Shifting Beyond SEO via @sejournal, @martinibuster
An article about adapting Schema structured data for emerging AI tech points to new directions in SEO The post Digital Marketers See Schema Structured Data Shifting Beyond SEO appeared first on Search Engine Journal.
8 Noteworthy Examples of Corporate Social Media Policies
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting personal opinion? This murky middle ground is why having a social media policy is so important for your business. Well-thought-out corporate social media policies help keep a company’s presence consistent and scalable, no matter who posts or where. Yet, 45% of companies still don’t have […]
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event. Data isn’t just found in pie charts and exported Excel graphs, it’s everywhere you look. Key insights and learnings are swirling around you as you move through the world, catch up with close friends, or overhear conversations […]
Google Rolls Out November 2024 Core Algorithm Update via @sejournal, @MattGSouthern
Google releases the November 2024 core update, which affects global search rankings. The post Google Rolls Out November 2024 Core Algorithm Update appeared first on Search Engine Journal.