November 2024 / 155 posts found
BotNet: How The Rapid Growth Of Bots Could Change The Open Web via @sejournal, @Kevin_Indig
Understand the growing presence of bots on the web and their implications. Learn how AI helpers are reshaping our online interactions. The post BotNet: How The Rapid Growth Of Bots Could Change The Open Web appeared first on Search Engine Journal.
Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was heartening to see more people from historically excluded groups entering and staying in the industry. It felt like change was happening — diverse teams were forming, working together, and asking the tough questions. Start by Asking the Tough Questions The most important shift I […]
Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole. They can be complex entities, with dozens or hundreds of employees and leaders, each possessing unique needs and desires. It’s a lot to unpack — but, to […]
7 Things To Look For In An SEO-Friendly WordPress Host
Trouble ranking your WordPress site? Struggle with load times? Downtime? Here’s what to look for when choosing a WordPress hosting provider. The post 7 Things To Look For In An SEO-Friendly WordPress Host appeared first on Search Engine Journal.
Google Retires Search Console’s Page Experience Report via @sejournal, @MattGSouthern
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. The post Google Retires Search Console’s Page Experience Report appeared first on Search Engine Journal.
From Launch To Scale: PPC Budget Strategies For All Campaign Stages via @sejournal, @navahf
Learn how to effectively budget your ad campaigns for maximum results. From initial investments to scaling strategies, we’ve got you covered. The post From Launch To Scale: PPC Budget Strategies For All Campaign Stages appeared first on Search Engine Journal.
SEO Reports: Which Metrics Matter & How To Use Them Well via @sejournal, @HelenPollitt1
Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports. The post SEO Reports: Which Metrics Matter & How To Use Them Well appeared first on Search Engine Journal.
How To Make Engaging Videos: 6 Psychology-Backed Hacks
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about the thumbnail caught my eye. After watching it, I replayed it, took notes, and shared it with friends. This puzzled me. How did such a brief video capture my attention? I began noticing that the videos I enjoyed most, regardless of length, had certain qualities. […]
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, the data shows that “nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” However, I hit a wall as it was time to take the following steps to work with influencers. I had little idea how influencer pricing works and […]
Google Analytics 4 (GA4) Users Report Data Collection Issues via @sejournal, @MattGSouthern
Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. The post Google Analytics 4 (GA4) Users Report Data Collection Issues appeared first on Search Engine Journal.