November 2024 / 155 posts found
WordPress Security Plugin Vulnerability Endangers 4 Million+ Sites via @sejournal, @martinibuster
WordPress Security Plugin flaw allows hackers to gain administrator access without login authentication The post WordPress Security Plugin Vulnerability Endangers 4 Million+ Sites appeared first on Search Engine Journal.
Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization via @sejournal, @MattGSouthern
Microsoft shares optimization strategies for AI search engines, focusing on user intent, natural language, and fresh content updates. The post Microsoft’s AI SEO Tips: New Guidance For AI Search Optimization appeared first on Search Engine Journal.
3 Missteps with AI Image Generation and How You Should Be Using Them
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short. In a recent Marketing Against the Grain episode, Kieran and I discuss common challenges teams face when using AI image tools, practical use cases for maximum performance, and best practices for integrating AI imagery […]
13 Black Hat Techniques That Can Harm An SEO Campaign via @sejournal, @jonleeclark
Don’t fall into the trap of black hat SEO techniques. Learn how these unethical practices can harm your website’s reputation and long-term success. The post 13 Black Hat Techniques That Can Harm An SEO Campaign appeared first on Search Engine Journal.
Ask An SEO: With Topic Clusters, How Important Are Page Paths? via @sejournal, @HelenPollitt1
How crucial are page paths when it comes to topic clusters? Let’s explore their impact on SEO and user engagement. The post Ask An SEO: With Topic Clusters, How Important Are Page Paths? appeared first on Search Engine Journal.
AI Target Audience: What I Learned [+ Tools to Try]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together. Here we go! Table of Contents What is AI audience targeting? Benefits of Using AI for Target Audiences How to Find Your Target Audience Using AI 6 Best AI Tools for Target Audience Research […]
What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What goes into running a successful BTL campaign? And where do you begin? To help you start, I dug into BTL marketing: the history, its relationship with […]
AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success via @sejournal, @brentcsutoras
Get exclusive insights from Reddit’s top executives about the platform’s growth, advertising potential, and community engagement. The post AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success appeared first on Search Engine Journal.
YouTube Ad Updates: Enhanced Shorts Monetization via @sejournal, @MattGSouthern
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. The post YouTube Ad Updates: Enhanced Shorts Monetization appeared first on Search Engine Journal.
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025