January 2025 / 154 posts found
How Much Does an Explainer Video Actually Cost? [New Data]
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, I’ve been wondering: How much does an explainer video actually cost? In marketing, you juggle various tasks throughout the day — from tracking social media campaigns to planning lead magnets to creating engaging explainer videos. It can be a lot, which is why outsourcing your […]
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone comes out a winner in 90% of these arrangements. I know I lost when I wrote for a content mill ten years ago. Now with a freelance writing career and a book deal to my name, I see my time writing for content mills as […]
How to Integrate LLMs into Your SEO Workflow
Struggling to integrate LLMs into your SEO workflow? Learn how to harness AI’s potential while ensuring originality with effective validation systems.
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns via @sejournal, @MattGSouthern
World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve. The post 39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns appeared first on Search Engine Journal.
Studies Suggest How To Rank On Google’s AI Overviews via @sejournal, @AdamHeitzman
Find out how SEO can help you get cited in Google’s AI Overviews and improve your online visibility. The post Studies Suggest How To Rank On Google’s AI Overviews appeared first on Search Engine Journal.
Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys
Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns. The post Google Phrase Match: Everything You Need To Know appeared first on Search Engine Journal.
I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide. The guide, which is a go-to source for project managers, warns that “no project should be without a WBS.” Without a work breakdown structure (WBS), your projects have […]
Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic via @sejournal, @MattGSouthern
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes. The post Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic appeared first on Search Engine Journal.
TikTok Ban Update: Will The Supreme Court Pull The Plug? via @sejournal, @MattGSouthern
Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech. The post TikTok Ban Update: Will The Supreme Court Pull The Plug? appeared first on Search Engine Journal.
Finding Striking Distance Keywords — Whiteboard Friday
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.