January 2025 / 154 posts found
Perplexity AI Deploys Chinese DeepSeek AI Model via @sejournal, @martinibuster
Perplexity AI adds the new DeepSeek R1 reasoning model as an available choice to its AI search engine The post Perplexity AI Deploys Chinese DeepSeek AI Model appeared first on Search Engine Journal.
Google Confirms Alt Text Is Not Primarily An SEO Decision via @sejournal, @martinibuster
Google’s John Mueller says the alt text decision process is not primarily about SEO The post Google Confirms Alt Text Is Not Primarily An SEO Decision appeared first on Search Engine Journal.
How Digital Has Changed Branding
Explore the shift in branding with the rise of digital media. Learn how digital channels have transformed the way brands communicate with audiences. The post How Digital Has Changed Branding appeared first on Search Engine Journal.
Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience on LinkedIn? Then why throw money at Facebook ads like crazy? And vice versa. But that’s just scratching the surface; Optimizing marketing spend is way more complex than it seems. Let’s start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. […]
Should You Still Use WordPress? via @sejournal, @alexmoss
Is WordPress facing sustainability issues? Explore the recent disputes balanced with the benefits that the platform offers – this is still a CMS of choice. The post Should You Still Use WordPress? appeared first on Search Engine Journal.
How Our Events Team Saved Thousands using AI for INBOUND ’24
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude. Creating Fresh Interstitials Prior to INBOUND 2024, the team kept the onsite interstitials pretty consistent year-over-year, sticking to static visual imagery and light animation. It was time […]
DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking. The post DeepSeek-R1: The Open-Source AI Challenging ChatGPT appeared first on Search Engine Journal.
How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthern
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025. The post How YouTube’s Recommendation System Works In 2025 appeared first on Search Engine Journal.
HubSpot’s 2025 State of Blogging Report [Data from 500+ Marketers]
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look. But hey! As that Chinese proverb says, “The best time to plant a tree is 20 years ago. The second best time is right now.” That’s why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current […]
Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.