January 2025 / 154 posts found
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Let’s take a look at what goes into the most expensive TV ads in the world, how much they’ve cost throughout the history of the big game, and what brands are really getting out of them. Table of Contents How much does a Super Bowl ad cost? How […]
Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. The post Google Updates Search Quality Rater Guidelines: What To Know appeared first on Search Engine Journal.
LinkedIn Report Reveals Most In-Demand Marketing Skills via @sejournal, @MattGSouthern
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success. The post LinkedIn Report Reveals Most In-Demand Marketing Skills appeared first on Search Engine Journal.
Matt Mullenweg Hires New Lawyer In Fight Against WP Engine via @sejournal, @martinibuster
Matt Mullenweg and Automattic hired a powerful law firm to represent it against WP Engine’s federal law suit The post Matt Mullenweg Hires New Lawyer In Fight Against WP Engine appeared first on Search Engine Journal.
Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely to be watched during a quiet morning commute, in a crowded office, or while scrolling in bed next to a sleeping partner – all with the sound firmly off. In this article, I’ll show you how to create scroll-stopping silent videos that drive engagement, even […]
What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with the right weather conditions, help them grow. Content seeding is very similar. However, instead of hoping to grow a prized zucchini, marketers “plant” content to grow brand awareness and leads. To better understand how content seeding works, I spoke with Jonathan Goldberg, founder and CEO […]
Embark on Your SEO Treasure Hunt With Keyword Mapping
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective content is assigning the right keywords. A keyword map helps you do just that. And what fun would a treasure hunt be without friends? To help chart our course through keyword mapping, I sought insights from Nicole MacLean, head of marketing and sales at Compose.ly. […]
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.