January 2025 / 154 posts found
Google Expands AI Overviews In Circle To Search via @sejournal, @MattGSouthern
Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices. The post Google Expands AI Overviews In Circle To Search appeared first on Search Engine Journal.
Are People Clicking Links In ChatGPT Search? Brands Say Yes via @sejournal, @MattGSouthern
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales. The post Are People Clicking Links In ChatGPT Search? Brands Say Yes appeared first on Search Engine Journal.
Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
Learn about the new AI feature on Google Maps that lets you ask detailed questions about places on your mobile device. The post Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers appeared first on Search Engine Journal.
Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for it. But how do you do that — especially in a saturated market like 2025? To be honest, while I recognize times are tough, I’m still an old-school “inbound marketing” purist at heart. The success you get from organic outlets just hits differently, and everyone […]
How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your page’s performance among your audience to improve conversions and user experience. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split […]
SEOs Are Recommending Structured Data For AI Search… Why? via @sejournal, @martinibuster
A post on LinkedIn asked why SEOs are recommending Schema structured data as way to rank better for AI search The post SEOs Are Recommending Structured Data For AI Search… Why? appeared first on Search Engine Journal.
What Happens Next To The U.S. Vs. Google Antitrust Case? via @sejournal, @AlliBerry3
Get the latest on the Google antitrust case under Trump. Find out how the new administration is approaching antitrust enforcement. The post What Happens Next To The U.S. Vs. Google Antitrust Case? appeared first on Search Engine Journal.
Google’s Documentation Update Contains Hidden SEO Insights via @sejournal, @martinibuster
Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search Engine Journal.
What Are The Alternatives For Users If TikTok Is Banned? via @sejournal, @gregjarboe
Explore the alternative options to TikTok amid recent legal battles. Discover alternative platforms like Instagram and YouTube. The post What Are The Alternatives For Users If TikTok Is Banned? appeared first on Search Engine Journal.
A Step-by-Step Guide to How I Do Content Research
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Table of Contents What is content research? Why is content research important? Components of Content Research How to Do Content Research On the one hand, content research is exactly what it sounds like — researching content. But it’s a deceptively simple term for […]