January 2025 / 154 posts found
How To Accelerate Your SEO Career via @sejournal, @Kevin_Indig
Learn from the experiences of accomplished SEO pros to accelerate your in-house SEO career. Get insider tips and strategies for success. The post How To Accelerate Your SEO Career appeared first on Search Engine Journal.
Google Updates Site Reputation Abuse Policy Documentation via @sejournal, @MattGSouthern
Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance. The post Google Updates Site Reputation Abuse Policy Documentation appeared first on Search Engine Journal.
10 Reasons Why No One Is Watching Your Video Content
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?” Where did I go wrong? If only I knew then what I knew now. My absence-of-views problem was one that many marketers seem to face — which is why I decided to make a list of the most common factors that keep viewers away. Read on, and bookmark them for reference […]
The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. However, content marketing is constantly changing. And it definitely doesn’t look the same as it did 10 years ago. To fully understand the evolution of marketing, we need to understand both where it’s been and where it’s going. In this post, we’re […]
FTC: GoDaddy Hosting Was “Blind” To Security Threats via @sejournal, @martinibuster
FTC settlement proposal alleges that GoDaddy hosting was “blind” to security threats which compromised its customers The post FTC: GoDaddy Hosting Was “Blind” To Security Threats appeared first on Search Engine Journal.
Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman
Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes. The post Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls appeared first on Search Engine Journal.
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the two terms mean, and how they work together. Then, I’ll dive deeper into traditional marketing, which sometimes feels like it doesn’t get a fair shake in the current digital-dominated landscape. But if you’re trying to choose between the two, I’ll give away the ending before we begin: the answer is both. Table of Contents […]
TikTok Ban Sparks 5000% Surge In Alternative App Searches via @sejournal, @MattGSouthern
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements. The post TikTok Ban Sparks 5000% Surge In Alternative App Searches appeared first on Search Engine Journal.
AI Search Optimization: Make Your Structured Data Accessible via @sejournal, @MattGSouthern
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility. The post AI Search Optimization: Make Your Structured Data Accessible appeared first on Search Engine Journal.
Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. For me, a great video can spark curiosity, get me asking questions, or even make me feel emotional. But what separates great brand videos from those that fall flat? Here’s a look at what makes video marketing successful, and five examples of brands that got […]