January 2025 / 154 posts found
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: They don’t come from trying everything at once. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Email marketing seemed like a natural starting point for us. We’d been running optimization tests on our […]
.AI Domain Migrated To A More Secure Platform via @sejournal, @martinibuster
The .AI domain has migrated to a new domain registrar platform that makes it more reliable and secure The post .AI Domain Migrated To A More Secure Platform appeared first on Search Engine Journal.
Google Rejects EU’s Call For Fact-Checking In Search & YouTube via @sejournal, @MattGSouthern
Google rejects EU’s fact-checking requirements for search and YouTube, defying new disinformation rules. The post Google Rejects EU’s Call For Fact-Checking In Search & YouTube appeared first on Search Engine Journal.
Evidence That Google Detects AI-Generated Content via @sejournal, @martinibuster
Evidence shows that Google detects AI-generated content within a specific context for search quality and ranking The post Evidence That Google Detects AI-Generated Content appeared first on Search Engine Journal.
Google Study: 29% In The U.S. & Canada Used AI Last Year via @sejournal, @MattGSouthern
Google-Ipsos study shows global AI adoption rising, but North America lags as trust and communication remain key challenges. The post Google Study: 29% In The U.S. & Canada Used AI Last Year appeared first on Search Engine Journal.
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy via @sejournal, @marthavanberkel
Enhance your marketing strategies with content knowledge graphs. See how they improve semantic and AI-driven search experiences. The post How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy appeared first on Search Engine Journal.
Programmatic SEO: An Introduction To Pages At Scale via @sejournal, @TaylorDanRW
Discover the benefits of programmatic SEO: a strategic approach to efficiently create, optimize, and manage a large volume of webpages. The post Programmatic SEO: An Introduction To Pages At Scale appeared first on Search Engine Journal.
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for the biggest brands anymore. If you’ve been looking for new ways to get your ads in front of your target audience, I’m going to walk you through how to do just that — from how media buying works to the processes for carrying it out. Then, I’ll take you through the best platforms to get you started, with tips and advice from marketing experts along the way. Ready? Grab your […]
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. I’ve gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. I even have a metric […]
Mullenweg’s Grip On WordPress Challenged In New Court Filing via @sejournal, @martinibuster
New legal filing related to WP Engine lawsuit challenges Matt Mullenweg’s hold on WordPress with a new Governance Oversight Board The post Mullenweg’s Grip On WordPress Challenged In New Court Filing appeared first on Search Engine Journal.