February 2025 / 141 posts found
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Get more customers through your doors with hyper-targeted local PPC. The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.
LinkedIn Video Views Up 36%, New Tools & Courses Available via @sejournal, @MattGSouthern
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal.
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it for granted. Except maybe we shouldn’t. There‘s a reason McDonald’s ranks among the top 10 most magnetic brands for Gen Z — surpassing Sephora, NFL, and Starbucks. And it’s not the nostalgia factor… At least, not entirely. To get to the bottom of this, I […]
Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.
5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] via @sejournal, @bright_data
Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates. The post 5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] appeared first on Search Engine Journal.
Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric via @sejournal, @Kevin_Indig
Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter? It’s time to rethink your SEO strategy. The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? What should it say? Video or image? And that’s on top of all the budget, strategy, and setup logistics. It can be overwhelming but taking it step-by-step helps. Here, we’ll do just that, […]
The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown too large. On the Blog team, this also meant we had limited non-organic channels to use to get our posts in front of the right audiences. Today, I’m going to pull back the curtain (sorry, I just saw Wicked) on how HubSpot’s Blog team reimagined […]
15 Interview Questions To Ask Your Next Digital Marketer Candidates via @sejournal, @brookeosmundson
Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year. The post 15 Interview Questions To Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal.
How WordPress Hot Nacho Scandal Shapes WP Engine Dispute via @sejournal, @martinibuster
The WordPress Hot Nacho Scandal was a formative event that may have shaped how Mullenweg responds to controversies like the WP Engine conflict The post How WordPress Hot Nacho Scandal Shapes WP Engine Dispute appeared first on Search Engine Journal.