February 2025 / 141 posts found
The State Of AI Chatbots And SEO via @sejournal, @Kevin_Indig
AI chatbots – are they killing search or just changing the game? Kevin Indig analyzed 14 studies on their impact and how businesses can adapt. The post The State Of AI Chatbots And SEO appeared first on Search Engine Journal.
73% Of Marketers Use Generative AI, Consumer Acceptance Up via @sejournal, @MattGSouthern
A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising. The post 73% Of Marketers Use Generative AI, Consumer Acceptance Up appeared first on Search Engine Journal.
Inside the B2B Marketing Funnel — Everything I Know as a Marketer
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize — and improve — a buyer’s experience. What does it take to build a funnel? And how do you know it’s working? Let’s join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? B2B Marketing […]
WordCamp Asia: No Plans For WordPress In 5 Years via @sejournal, @martinibuster
At WordCamp Asia 2025 Q&A, Matt Mullenweg struggled to answer where WordPress will be in five years The post WordCamp Asia: No Plans For WordPress In 5 Years appeared first on Search Engine Journal.
Ask An SEO: Why Is Google Not Indexing My Pages? via @sejournal, @rollerblader
Struggling with Google not indexing your pages? Learn how to address crawling issues and build stand-alone pages for better visibility. The post Ask An SEO: Why Is Google Not Indexing My Pages? appeared first on Search Engine Journal.
‘They Need a Little Rock n’ Roll’: How the Ad Suite Formula Shakes Up B2B Marketing
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. “That kind of experience gives me the charisma to go out there and tell an industry like B2B, ‘Hey, you’re boring,’” he says. “B2B is having a really hard time standing out and cutting through the noise, so they need a little rock n’ roll, right?” […]
How to Pitch To Speak at MozCon 2025
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads. The post Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation appeared first on Search Engine Journal.
LinkedIn Rolls Out Email Metrics For Newsletter Publishers via @sejournal, @MattGSouthern
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. The post LinkedIn Rolls Out Email Metrics For Newsletter Publishers appeared first on Search Engine Journal.