February 2025 / 141 posts found
Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually good for? How does it work in a business environment? And can it save me time, or am I going to rewrite absolutely everything it produces? Well, like 75% of marketers, I believe AI will become a workplace staple in the next couple of […]
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant. But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the book on interactive performance. And as marketing leaders pour big budgets into branded experiences, live events, and interactive brand activations, you’re going to want to hear what he has to say. Name: Jeff Wirth, Co-founder of the Interactive PlayLab Job: Designs, directs, and consults on […]
Mullenweg & Automattic Sued in Class Action Filing Over WPE Dispute via @sejournal, @martinibuster
New legal filing alleges that Matt Mullenweg and Automattic disrupted WP Engine customers’ services The post Mullenweg & Automattic Sued in Class Action Filing Over WPE Dispute appeared first on Search Engine Journal.
Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results via @sejournal, @rio_seo
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results appeared first on Search Engine Journal.
Google Faces EU Charges Over Alleged DMA Breaches via @sejournal, @MattGSouthern
EU reportedly prepares charges against Google for DMA breaches, alleging its search services receive preferential treatment over rivals. The post Google Faces EU Charges Over Alleged DMA Breaches appeared first on Search Engine Journal.
How to Analyze Behavioral Data for Search — Whiteboard Friday
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.
Hostinger Horizons Enables Anyone To Build Web Apps With AI via @sejournal, @martinibuster
Hostinger Horizons enables web app development through a simple AI chat interface The post Hostinger Horizons Enables Anyone To Build Web Apps With AI appeared first on Search Engine Journal.
ChatGPT Referral Traffic To Publishers Remains Minimal via @sejournal, @MattGSouthern
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. The post ChatGPT Referral Traffic To Publishers Remains Minimal appeared first on Search Engine Journal.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale. The post How To Drive Google Shopping Growth With Only One Of Each Product appeared first on Search Engine Journal.
13 Google Ads Settings To Check When Running International PPC Campaigns via @sejournal, @brookeosmundson
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.