February 2025 / 141 posts found
Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses?
Uncover the potential impacts of Google’s new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses? The post Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses? appeared first on Search Engine Journal.
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get through it.” I was surprised. These were future business leaders who couldn’t connect with the very content that was supposed to inform their careers. But that shock sparked an idea: What if I could create something different — something that made business news engaging and […]
Why Keyword Intent Matters & How It Leads to Higher Search Rankings
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Below, I’ll share my deep dive into keyword intent. Here’s all you need to know about getting […]
Why Google’s Rich Results Tool Can Be Misleading via @sejournal, @martinibuster
Google’s Rich Results tool may not be reliable for debugging structured data The post Why Google’s Rich Results Tool Can Be Misleading appeared first on Search Engine Journal.
WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge via @sejournal, @martinibuster
Interview with WooCommerce shows why a strategic refresh is essential to staying relevant to user needs The post WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge appeared first on Search Engine Journal.
Boost Your Vacation Rental Bookings with SEO via @sejournal, @JRiddall
Capture the attention of potential guests and drive direct bookings with a strong SEO strategy for your vacation rental business. The post Boost Your Vacation Rental Bookings with SEO appeared first on Search Engine Journal.
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors. Table of Contents What is website imagery? Types of Website Imagery Tips for Creating Great Website Imagery How I Use Canva for Website Imagery 5 Website Imagery Tools […]
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. We also work closely with internal teams who have many other channels within their marketing media kit. When it comes to marketing, I’m sure we can all […]
How to Strengthen Your Brand’s Authority — Whiteboard Friday
Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand’s presence and authority across digital channels.
GBP Reviews Outage Is Over via @sejournal, @martinibuster
Google announced that most Business Profile Reviews are returned to normal. Sites still missing reviews should be normal in a few days The post GBP Reviews Outage Is Over appeared first on Search Engine Journal.