February 2025 / 141 posts found
Be Mine: A Brief History of Valentine’s Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. So how the heck did we get from an ancient Roman festival to a holiday that compels many […]
Advanced Link Building Strategies For National, International & Local via @sejournal, @rollerblader
Learn advanced link building strategies to naturally attract links from media, industry publications, niche sites, and bloggers. The post Advanced Link Building Strategies For National, International & Local appeared first on Search Engine Journal.
How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success. But by 2007, the buzz was gone. Competitors had cropped up. Dozens of newer sites were offering better deals and cheaper prices. SmartBargins lost its market share, and visitors left in droves. So Fischman tried again — except this time, he eventually sold […]
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time management and capacity that I need to consider. Hiccups like sickness, lengthy internal reviews, and mismatched expectations can derail a project. So, how do I anticipate potential delays and incorporate them into my planning? Let me introduce you to the PERT method. Table of Contents […]
Google Updates Product Markup To Support Member Pricing & Sales via @sejournal, @MattGSouthern
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. The post Google Updates Product Markup To Support Member Pricing & Sales appeared first on Search Engine Journal.
Google Reassures That #Anchor URLs In GSC Are Okay via @sejournal, @martinibuster
Google’s John Mueller explains why Search Console shows URLs containing hashtags in them The post Google Reassures That #Anchor URLs In GSC Are Okay appeared first on Search Engine Journal.
Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts via @sejournal, @MattGSouthern
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. The post Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts appeared first on Search Engine Journal.
WordPress Foundation Suffers Setback In Trademark Application via @sejournal, @martinibuster
WordPress Foundation faces setback in attempt to trademark “Hosted WordPress” and “Managed WordPress” The post WordPress Foundation Suffers Setback In Trademark Application appeared first on Search Engine Journal.
DeepSeek And Its Impact On The Generative AI Global Race via @sejournal, @AlliBerry3
DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search? The post DeepSeek And Its Impact On The Generative AI Global Race appeared first on Search Engine Journal.
Key Elements Of Technical SEO For Large Companies via @sejournal, @TaylorDanRW
Discover the essential technical SEO elements and learn how to navigate complex systems and infrastructure to drive impactful changes. The post Key Elements Of Technical SEO For Large Companies appeared first on Search Engine Journal.