March 2025 / 145 posts found
14 Digital Content Types You’re Probably Not Using Enough via @sejournal, @xandervalencia
Looking for fresh content ideas? Explore these 14 uncommon types of digital content to spice up your marketing campaigns. The post 14 Digital Content Types You’re Probably Not Using Enough appeared first on Search Engine Journal.
7 Brands That Got Inclusive Marketing Right
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves. Good marketing is inclusive. The consumers your brand serves have a number of different identities that impact their product decision-making process, their degree of success, as well as the […]
10 Top Converting Landing Pages That Boost Your ROI [With Examples] via @sejournal, @unbounce
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared first on Search Engine Journal.
Google CTR Study: AI Overviews Rise As Click Rates Decline via @sejournal, @MattGSouthern
A new study finds Google’s expansion of AI Overviews correlates with declining clickthrough rates for informational queries. The post Google CTR Study: AI Overviews Rise As Click Rates Decline appeared first on Search Engine Journal.
CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy via @sejournal, @marthavanberkel
Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy appeared first on Search Engine Journal.
Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts? via @sejournal, @navahf
Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals. The post Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts? appeared first on Search Engine Journal.
The 13 Best Keyword Research Tools to Find the Right Keywords for SEO
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software effectively. In doing so, you can find specific, relevant search terms that can attract users who are further down their search intent than those using generic terms. In this post, I’m highlighting the thirteen best tools out there for performing keyword research for your website […]
The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability testing. “In many companies, if the leading competitor has this feature and we think it’s a good idea, validation is done. It never works,” shares author and product leader Itamar Gilad. “You should not assume that your competitor actually knows what they are doing any […]
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode via @sejournal, @MattGSouthern
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers. The post Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode appeared first on Search Engine Journal.
Ask An SEO: How To Handle Duplicate Content Across Multiple Domains via @sejournal, @rollerblader
Avoid SEO penalties from duplicate content. Discover how canonical links can help manage multiple domains without hurting rankings. The post Ask An SEO: How To Handle Duplicate Content Across Multiple Domains appeared first on Search Engine Journal.