March 2025 / 145 posts found
Google Updates Robots Meta Tag Document To Include AI Mode via @sejournal, @MattGSouthern
Google updates robots meta tag document with details on managing how content appears in new AI Mode. The post Google Updates Robots Meta Tag Document To Include AI Mode appeared first on Search Engine Journal.
WordPress’s Next Phase: Mullenweg Shares What’s Ahead via @sejournal, @martinibuster
Matt Mullenweg shares three reasons why WordPress will grow stronger in the near future and his thoughts on succession planning The post WordPress’s Next Phase: Mullenweg Shares What’s Ahead appeared first on Search Engine Journal.
Marketing Like a Castaway
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what a Chicago icon we are.” “We’ve had quite a few cameos in it, and it’s made us look really good.” Any guesses? Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the […]
How To Use AI To Scale Content Marketing With a Lean Team
Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.
Google’s AI Shopping Tools Transform Ideas Into Real Products via @sejournal, @MattGSouthern
Google has launched AI shopping tools that help customers find real clothing items based on generated images. The post Google’s AI Shopping Tools Transform Ideas Into Real Products appeared first on Search Engine Journal.
Mapping Digital Marketing KPIs To Business Outcomes via @sejournal, @coreydmorris
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights. The post Mapping Digital Marketing KPIs To Business Outcomes appeared first on Search Engine Journal.
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more. In this article, I’m digging into B2B marketing analytics, including what it is, the essential data […]
How To Use LLMs for Competitive Research and Gap Analysis
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic
How Google, ChatGPT, & DeepSeek Handle YMYL Queries via @sejournal, @MattGSouthern
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries. The post How Google, ChatGPT, & DeepSeek Handle YMYL Queries appeared first on Search Engine Journal.
Google Business Profile Update: QR Codes For Review Pages via @sejournal, @MattGSouthern
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page. The post Google Business Profile Update: QR Codes For Review Pages appeared first on Search Engine Journal.