April 2025 / 157 posts found
To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model via @sejournal, @gregjarboe
AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era. The post To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model appeared first on Search Engine Journal.
WordPress Contributor Cutbacks Cause Core Development To Stall via @sejournal, @martinibuster
WordPress contributor cutbacks are slowing progress on new features and improvements users would otherwise see throughout the year The post WordPress Contributor Cutbacks Cause Core Development To Stall appeared first on Search Engine Journal.
AI Costs Drop 280x In 18 Months: What This Means For Marketers via @sejournal, @MattGSouthern
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes. The post AI Costs Drop 280x In 18 Months: What This Means For Marketers appeared first on Search Engine Journal.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.
Google Confirms Discover Coming To Desktop Search via @sejournal, @MattGSouthern
Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming To Desktop Search appeared first on Search Engine Journal.
WordPress Plugin Extends Yoast SEO via @sejournal, @martinibuster
Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal.
Why Search Marketing & Branding Need Each Other via @sejournal, @coreydmorris
Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing & Branding Need Each Other appeared first on Search Engine Journal.
Everything You Need to Know About the Principles and Types of Design
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and in my experience, understanding some of these predefined tenets of design can improve cross-team communication, because you’ll have a better vocabulary to describe the problem(s) that need to be solved. And if you’re using a tool like Canva to tackle marketing design on your own, […]
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. Whether coffee shops like The Monkey & The Elephant host various Black history-themed events or Center City restaurants celebrate the Lunar New Year, Philly has cultural marketing down to a science. And if small mom-and-pop shops in the City of Brotherly Love can do it, so can you! I’ll explain. Table of Contents What is cultural marketing? Why […]
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.