April 2025 / 157 posts found
These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common roadblocks, including a few I’ve encountered as HubSpot’s senior director of global growth. Then, I’ll share some tips and tricks for becoming an AI champion on your marketing team. By the end of this post, you’ll have the tools you need to drive effective AI […]
Google On Scaled Content: “It’s Going To Be An Issue” via @sejournal, @martinibuster
Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue” appeared first on Search Engine Journal.
Automattic Terminates 16% Of Workforce via @sejournal, @martinibuster
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.
How To Apply E-E-A-T To Your Site & Boost On-Page SEO via @sejournal, @xandervalencia
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To Your Site & Boost On-Page SEO appeared first on Search Engine Journal.
Studies Reveal Consumers Easily Detect AI-Generated Content via @sejournal, @MattGSouthern
AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to adapt. The post Studies Reveal Consumers Easily Detect AI-Generated Content appeared first on Search Engine Journal.
Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads via @sejournal, @navahf
Micro conversions can fuel PPC success, but only if used correctly. Learn how to track, report, and optimize them for better campaign performance. The post Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads appeared first on Search Engine Journal.
Free Content Plan Template To Adapt To Your Needs This 2025 via @sejournal, @donutcaramel13
Plan smarter, publish better. A structured content plan keeps your marketing focused and efficient. Download the free template to get started. The post Free Content Plan Template To Adapt To Your Needs This 2025 appeared first on Search Engine Journal.
Social Proof Backfire: The Marketing Mistake Costing You Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time. The results? The ads didn’t reduce drug use. They increased it. Teenagers who saw the ads were more likely to smoke marijuana. Let’s discuss why this happened, and how you might be making a […]
Google On Negative Authorship Signal And Mini-Site Reputation via @sejournal, @martinibuster
Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site The post Google On Negative Authorship Signal And Mini-Site Reputation appeared first on Search Engine Journal.
Google Explains SEO Impact Of Adding New Topics via @sejournal, @martinibuster
Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New Topics appeared first on Search Engine Journal.