April 2025 / 157 posts found
AI Use Jumps to 78% Among Businesses As Costs Drop via @sejournal, @MattGSouthern
AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report. The post AI Use Jumps to 78% Among Businesses As Costs Drop appeared first on Search Engine Journal.
Why Do Web Standards Matter? Google Explains SEO Benefits via @sejournal, @MattGSouthern
Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. The post Why Do Web Standards Matter? Google Explains SEO Benefits appeared first on Search Engine Journal.
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social media engagement, businesses can avoid this fate and accomplish their marketing goals. Likes and comments may seem like vanity metrics, but they are catalysts for the greater traffic, conversions, and sales brands need to grow. Pulling from the latest data from our 2025 Social Media […]
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation. Brands have a small window of opportunity to show their value in your inbox. If they can’t, they’ll land in the no man’s land of unsubscribe. If they […]
Google Ads 2024 Safety Report Unveils AI Protections via @sejournal, @brookeosmundson
Google’s 2024 Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to. The post Google Ads 2024 Safety Report Unveils AI Protections appeared first on Search Engine Journal.
DOJ’s Google Search Trial: What If Google Must Sell Chrome? via @sejournal, @MattGSouthern
Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first on Search Engine Journal.
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. One area I find most compelling is agentic AI. Right now, AI agents sit squarely in the “next generation” of AI tools: developing quickly but not quite ready for the limelight. Still, Deloitte’s latest State of Generative AI in the Enterprise report urges companies to […]
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … MCU? Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to grow their business Lesson 1: Toss out your checklist. I can barely make myself breakfast without a checklist, but Thompson’s got […]
AI Overviews Glitch May Hint at Google’s Algorithm via @sejournal, @martinibuster
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first on Search Engine Journal.
The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot’s handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. In other words, you‘ve come to the right blog. Let’s get started by answering a burning question. Is social media video marketing […]