April 2025 / 157 posts found
Google Says LLMs.Txt Comparable To Keywords Meta Tag via @sejournal, @martinibuster
Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first on Search Engine Journal.
SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025 via @sejournal, @martinibuster
Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025 appeared first on Search Engine Journal.
Ask A PPC: How Much Should PPC Management Cost? via @sejournal, @navahf
PPC pricing isn’t one-size-fits-all. Compare models and costs to ensure you’re getting the best return on investment. The post Ask A PPC: How Much Should PPC Management Cost? appeared first on Search Engine Journal.
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling via @sejournal, @MattGSouthern
Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. The post Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling appeared first on Search Engine Journal.
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things — frustrating, constantly evolving — but it’s not dead. With more than 3 billion active users, Facebook is undeniably alive: it‘s the most active social media platform on the planet. But, the way it’s used by businesses changes too often for some brands to keep […]
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. From a practical perspective, however, what does it actually look like when AI agents take […]
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PPC Unlocked: Fast Wins For Smarter Ad Strategies via @sejournal, @CallRail
Discover quick, high-impact PPC tactics designed to boost ROI without burning out. The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal.
Google’s New Domain Structure: What’s Next For Hreflang? via @sejournal, @MattGSouthern
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now. The post Google’s New Domain Structure: What’s Next For Hreflang? appeared first on Search Engine Journal.
TikTok Launches Footnotes: Its Answer To X’s Community Notes via @sejournal, @MattGSouthern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation. The post TikTok Launches Footnotes: Its Answer To X’s Community Notes appeared first on Search Engine Journal.