May 2025 / 142 posts found
The Accessibility Advantage — Whiteboard Friday
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
How To Use LLMs For 301 Redirects At Scale via @sejournal, @vahandev
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.
Reddit Karma In 2025: Why It Matters More Than Ever via @sejournal, @brentcsutoras
Reddit karma now shapes access, trust, and reach, especially for brands. It’s more than a score. It’s the new currency of platform credibility. The post Reddit Karma In 2025: Why It Matters More Than Ever appeared first on Search Engine Journal.
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, let’s run through the basics. Table of Contents What is a B2B buyer journey map? Benefits of B2B […]
Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? via @sejournal, @MordyOberstein
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.
Google Lens Integration For YouTube Shorts: Search Within Videos via @sejournal, @MattGSouthern
Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know. The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Struggling to prove content’s revenue impact? Learn a practical audit framework to trim waste, forecast ROI, and show content’s true business value.
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion via @sejournal, @MattGSouthern
Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create Web Congestion appeared first on Search Engine Journal.
Google: Database Speed Beats Page Count For Crawl Budget via @sejournal, @MattGSouthern
Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe. The post Google: Database Speed Beats Page Count For Crawl Budget appeared first on Search Engine Journal.
Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.