Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for “people like them.” With eight years of experience as a consultant, I know that each brand’s approach to inclusive marketing looks different, tailored to its […]

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge their thinking. But, what if you don’t have a board of directors? Well, with AI, you can build your own, entirely for free. Your AI board of directors can help you transform your decision-making processes and get unstuck in minutes. The time you save can help you level up your work and focus on what you love in your personal […]