June 2025 / 139 posts found
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out. As I scrolled through, a few things stood out. The design was super simple — no distractions, just a clear focus on the ebook. The copy was sharp and persuasive, and it made the offer feel like a no-brainer. […]
What I Learned From Analyzing Google’s AI Mode Patent
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking via @sejournal, @lorenbaker
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking appeared first on Search Engine Journal.
Aligning The CIO, CFO & CMO For Search‑Driven ROI via @sejournal, @TaylorDanRW
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO & CMO For Search‑Driven ROI appeared first on Search Engine Journal.
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying to say, or how you’re measuring success. That’s usually when I get the call. I’m Devin Reed — former head of content at Gong and Clari, now working with B2B marketing teams through my company, The Reeder. I’ve helped scale brands from $20M to $ […]
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with a campaign or strategy, you can use AI to build an entire library of expert-level prompts that work. The best part? It works across every area of marketing and scales with whatever you‘re working on. Below, I’m going to share the single AI prompt that […]
CMOs, The Time Is Now To Assign An AI Leader via @sejournal, @dannydenhard
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious. The post CMOs, The Time Is Now To Assign An AI Leader appeared first on Search Engine Journal.
Wix Acquires AI Platform That Enables Anyone To Create Software via @sejournal, @martinibuster
Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface. The post Wix Acquires AI Platform That Enables Anyone To Create Software appeared first on Search Engine Journal.
Yoast SEO Plugin Bug Injects Hidden AI HTML Classes via @sejournal, @martinibuster
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin. The post Yoast SEO Plugin Bug Injects Hidden AI HTML Classes appeared first on Search Engine Journal.
YouTube Reports 200 Billion Daily Views For Shorts Format via @sejournal, @MattGSouthern
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership. The post YouTube Reports 200 Billion Daily Views For Shorts Format appeared first on Search Engine Journal.