July 2025 / 128 posts found
DuckDuckGo Adds Option To Filter Out AI-Generated Images via @sejournal, @MattGSouthern
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works. The post DuckDuckGo Adds Option To Filter Out AI-Generated Images appeared first on Search Engine Journal.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns via @sejournal, @MattGSouthern
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users. The post AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns appeared first on Search Engine Journal.
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked with a while back wanted to ensure they were effectively engaging the African-American and Hispanic communities as a part of their growth strategy. So, they tracked many of their brand KPIs by race and ethnicity. They identified that they weren’t performing as well with African-Americans as they should have been. My role was to help […]
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.
Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster
Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal.
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.
Google Adds Comparison Mode To Search Console’s 24-Hour View via @sejournal, @MattGSouthern
Google has added a comparison mode to Search Console’s 24-hour view, letting you analyze hourly performance trends against previous days. The post Google Adds Comparison Mode To Search Console’s 24-Hour View appeared first on Search Engine Journal.
Google Answers Question About Structured Data And Logged Out Users via @sejournal, @martinibuster
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The post Google Answers Question About Structured Data And Logged Out Users appeared first on Search Engine Journal.