July 2025 / 128 posts found
How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode and future-proof your brand’s discoverability.
Keywords Are Dead, But The Keyword Universe Isn’t via @sejournal, @Kevin_Indig
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But The Keyword Universe Isn’t appeared first on Search Engine Journal.
Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build On Long-Term Data appeared first on Search Engine Journal.
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal via @sejournal, @martinibuster
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? via @sejournal, @kevgibbo
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.
How I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture, tone, and language. But this was my first time applying that lens to AI content generation in my MarTech AI role at HubSpot — and it was more complex than expected. We already had an AI-generated email prompt that worked well in English—conversational, friendly, and […]
Google Integrates Search Console Insights Into Main Platform via @sejournal, @MattGSouthern
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard. The post Google Integrates Search Console Insights Into Main Platform appeared first on Search Engine Journal.
Google Rolls Out June 2025 Core Update via @sejournal, @MattGSouthern
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on Search Engine Journal.