August 2025 / 147 posts found
Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester
AI reshapes how SEO works, and who does the work. Duane Forrester breaks down which roles are most impacted and what new skills matter now. The post Which SEO Jobs AI Will Reshape & Which Might Disappear appeared first on Search Engine Journal.
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20% of their budgets. Businesses using 15+ marketing apps can consolidate to a unified platform without losing functionality while reducing costs and improving team efficiency. This isn‘t about sacrificing capability — it’s about strategic consolidation that maintains 95% of your functionality while dramatically cutting waste. And […]
Google Backtracks On Plans For URL Shortener Service via @sejournal, @martinibuster
Google walked back recently announced plans to end its URL shortener service. It will continue to service some URLs. The post Google Backtracks On Plans For URL Shortener Service appeared first on Search Engine Journal.
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the “query fan-out” technology works, its current limitations, and what it could mean for the future of search and content visibility.
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites via @sejournal, @MattGSouthern
Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking. The post Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites appeared first on Search Engine Journal.
Google Confirms It Uses Something Similar To MUVERA via @sejournal, @martinibuster
Google’s Gary Illyes confirmed that Google uses a version of MUVERA in Search The post Google Confirms It Uses Something Similar To MUVERA appeared first on Search Engine Journal.
Query Fan-Out Technique in AI Mode: New Details From Google via @sejournal, @MattGSouthern
Google’s Robby Stein shares new details about the query fan-out technique in AI Mode, explaining how Google generates and executes its own queries. The post Query Fan-Out Technique in AI Mode: New Details From Google appeared first on Search Engine Journal.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers via @sejournal, @MattGSouthern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way. The post Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers appeared first on Search Engine Journal.
4 best CRMs for higher education in 2025
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors. The University of Wyoming boosted enrollment by using HubSpot Smart CRM, with 60% of one year’s incoming class having come through a HubSpot landing page somewhere along their journey, proving just how powerful the right CRM can be. Below, we’ll explore four higher education CRMs, providing you with feature comparisons, pricing details, and implementation […]
2025 Core Web Vitals Challenge: WordPress Versus Everyone via @sejournal, @martinibuster
The latest Core Web Vitals CMS rankings are a mix of unexpected results, with Shopify ranking surprisingly high The post 2025 Core Web Vitals Challenge: WordPress Versus Everyone appeared first on Search Engine Journal.