August 2025 / 134 posts found
Why CMOs Should Rethink ROAS As A North Star Metric via @sejournal, @brookeosmundson
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins. The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go via @sejournal, @martinibuster
OpenAI announced a new discounted subscription tier that will initially be available only in India. The post OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go appeared first on Search Engine Journal.
LinkedIn Alerts You When Posts Drive Profile Views & Followers via @sejournal, @MattGSouthern
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. The post LinkedIn Alerts You When Posts Drive Profile Views & Followers appeared first on Search Engine Journal.
Google Trends API Alpha: Mueller Confirms Small Pilot Group via @sejournal, @MattGSouthern
Google Trends API launch starts with “quite small” pilot group, John Mueller confirms. Not expected to be a “big SEO event.” The post Google Trends API Alpha: Mueller Confirms Small Pilot Group appeared first on Search Engine Journal.
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working in email deliverability since the dawn of mainstream internet, and asked if he could help me figure out what I really needed to know. Since you (probably) don’t have Al Iverson’s phone number, I chatted with him last week about email deliverability, owned audience, and windmills. Meet the Master Al Iverson Industry research and […]
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.
Google Makes Merchant API Generally Available: What’s New via @sejournal, @MattGSouthern
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. The post Google Makes Merchant API Generally Available: What’s New appeared first on Search Engine Journal.
AI Systems Often Prefer AI-Written Content, Study Finds via @sejournal, @MattGSouthern
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. The post AI Systems Often Prefer AI-Written Content, Study Finds appeared first on Search Engine Journal.
Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Google Answers Question About Core Web Vitals “Poisoning” via @sejournal, @martinibuster
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.