August 2025 / 136 posts found
Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Google Answers Question About Core Web Vitals “Poisoning” via @sejournal, @martinibuster
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.
Google Rolls Out ‘Preferred Sources’ For Top Stories In Search via @sejournal, @MattGSouthern
Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. The post Google Rolls Out ‘Preferred Sources’ For Top Stories In Search appeared first on Search Engine Journal.
Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.
AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under scrutiny. If you‘re a CFO, VP of Growth, or financial decision-maker responsible for economics, this guide will show you how to calculate true CAC when combining paid ads, content, and partner channels. You’ll learn the formulas, cost allocation methods, and frameworks leading companies use to […]
Google Explains Why They Need To Control Ranking Signals via @sejournal, @martinibuster
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control. The post Google Explains Why They Need To Control Ranking Signals appeared first on Search Engine Journal.
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think via @sejournal, @theshelleywalsh
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.