September 2025 / 90 posts found
Microsoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be tracking growth rates, content analysis, or marketing ROI. You may know how to plug in numbers and add up cells in a column in Excel, but that’s not going to get you far when it comes to metrics reporting. Do you want to understand what pivot tables are? Are you ready for your first VLOOKUP? Aspiring Excel wizard, read on […]
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get Instagram followers who are genuinely interested in what your business has to offer. Growing your following takes time and attention, but there are a few things you can do right now to build your Instagram platform. Let’s dive into the steps you can take to tap into your audience on Instagram and increase your follower count. Table of Contents How […]
Amazon Experiences Drop In Google Search Visibility via @sejournal, @martinibuster
Amazon has lost significant visibility in Google’s organic product grid, creating opportunities for merchants. The post Amazon Experiences Drop In Google Search Visibility appeared first on Search Engine Journal.
Explaining Google’s AI Search Experiments To Your C-Suite via @sejournal, @TaylorDanRW
From fashion to recipes to virtual tours, Google’s AI experiments highlight where consumer discovery may be heading next. The post Explaining Google’s AI Search Experiments To Your C-Suite appeared first on Search Engine Journal.
WordPress Versus Everyone: The Top CMS For Core Web Vitals via @sejournal, @martinibuster
WordPress Core Web Vitals performance is compared and ranked against five other content management systems. The post WordPress Versus Everyone: The Top CMS For Core Web Vitals appeared first on Search Engine Journal.
Google Expands YMYL Guidelines To Cover Election & Civic Content via @sejournal, @MattGSouthern
Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content. The post Google Expands YMYL Guidelines To Cover Election & Civic Content appeared first on Search Engine Journal.
Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company via @sejournal, @MattGSouthern
Ahrefs has acquired Detailed.com and the Detailed SEO Extension. Founder Glen Allsopp joins Ahrefs full-time. Current tools remain free. The post Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company appeared first on Search Engine Journal.
Bias In Search: Visibility, Perception, And Control via @sejournal, @DuaneForrester
Bias in AI and search is unavoidable, but your response determines whether it builds or erodes authority. The post Bias In Search: Visibility, Perception, And Control appeared first on Search Engine Journal.
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first taste of web design was with Macromedia Dreamweaver, I’ll say it helps to know how websites are put together. Even if you’re creating landing pages with advanced tools like HubSpot’s AI website generator, you never know when you’ll need to manually change the font, layout, or animate a particular web element. And knowing the web fundamentals — specifically HTML, CSS, […]
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our marketing actually working?” I’ve sat in countless meetings where no one had a clear answer. Most teams are stuck in the “more traffic is better” mindset, but traffic only tells part of the story. If you want to know what’s really driving results, you need […]