September 2025 / 92 posts found
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer. Still, for someone whose first taste of web design was with Macromedia Dreamweaver, I’ll say it helps to know how websites are put together. Even if you’re creating landing pages with advanced tools like HubSpot’s AI website generator, you never know when you’ll need to manually change the font, layout, or animate a particular web element. And knowing the web fundamentals — specifically HTML, CSS, […]
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode. Over many B2B SaaS roles, I learned that tracking traffic alone can‘t answer the question every exec asks: “Is our marketing actually working?” I’ve sat in countless meetings where no one had a clear answer. Most teams are stuck in the “more traffic is better” mindset, but traffic only tells part of the story. If you want to know what’s really driving results, you need […]
Google Ads Rolls Out New Creative & Omnichannel Tools via @sejournal, @MattGSouthern
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total budgets. The post Google Ads Rolls Out New Creative & Omnichannel Tools appeared first on Search Engine Journal.
Google AI Max For Search Goes Global In Beta via @sejournal, @MattGSouthern
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. The post Google AI Max For Search Goes Global In Beta appeared first on Search Engine Journal.
Will The Anti-Monopoly Ruling Crack Open Google’s Data?
Wondering how the latest news around the Google Antitrust ruling will impact search and SEO? Dr. Pete breaks down the final Google antitrust remedies as determined by the court and how this landmark ruling will reshape search and SEO over the next five years. Learn what Google must give up, what penalties it avoided, and what’s next.
GEO: How To Position Your Agency As An AI Search Authority
Uncover the journey from SEO to GEO. Learn how to establish your agency as an AI search authority amidst changing visibility. The post GEO: How To Position Your Agency As An AI Search Authority appeared first on Search Engine Journal.
Google Retiring Core Web Vitals CrUX Dashboard via @sejournal, @martinibuster
Google announced the deprecation of Looker Studio-based CrUX dashboard and promoted the CrUX Vis alternative. The post Google Retiring Core Web Vitals CrUX Dashboard appeared first on Search Engine Journal.
Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be using AI. While these tools are more accessible than ever, this also defines a growing problem — everyone has access to the same resources. The universal ability to prompt ChatGPT or your favorite LLM for the same output, over and over again. Unremarkable AI-generated content […]
Who Owns Web Performance? Building A Framework For Digital Accountability via @sejournal, @billhunt
Disconnected teams can’t deliver lasting results, making leadership-driven accountability the key to sustained digital performance in today’s AI-first world. The post Who Owns Web Performance? Building A Framework For Digital Accountability appeared first on Search Engine Journal.
Trust Still Lives In Blue Links via @sejournal, @Kevin_Indig
Data from 250+ tasks shows how AI Overview preview answers, while purchase intent flows through trusted brands, authority domains, and organic clicks. The post Trust Still Lives In Blue Links appeared first on Search Engine Journal.