September 2025 / 90 posts found
The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition. If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more […]
Interaction To Next Paint: 9 Content Management Systems Ranked via @sejournal, @martinibuster
Nine content management systems and ecommerce platforms are ranked according to Interaction to Next Paint scores. The post Interaction To Next Paint: 9 Content Management Systems Ranked appeared first on Search Engine Journal.
The Behavioral Data You Need To Improve Your Users’ Search Journey via @sejournal, @SequinsNsearch
GEO, AEO or LEO? Whatever new name we want to call SEO by, let’s not lose sight of our main stakeholder: the user. The post The Behavioral Data You Need To Improve Your Users’ Search Journey appeared first on Search Engine Journal.
Google Avoids Breakup As Judge Bars Exclusive Default Search Deals via @sejournal, @MattGSouthern
Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals. The post Google Avoids Breakup As Judge Bars Exclusive Default Search Deals appeared first on Search Engine Journal.
Internal Linking Grows Up: Evolving From Link Juice To Entity Maps via @sejournal, @Kevin_Indig
From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice To Entity Maps appeared first on Search Engine Journal.
How To Measure Content Revenue and Prove Success
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.
Stop Trying To Make GEO Happen via @sejournal, @cshel
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.
Google: AI Mode Sees “Big Improvements” On STEM Queries via @sejournal, @MattGSouthern
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. The post Google: AI Mode Sees “Big Improvements” On STEM Queries appeared first on Search Engine Journal.
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re doing influencer marketing. “‘Influencer’ is just a general category for anyone that is able to get an audience to take an action,” says creator economy expert Lindsey Gamble. And whether that action is starting your first creator campaign or signing a viral TikToker with 2 million followers, today’s master is gonna influence the crap outta you. In a good way. Lindsey Gamble Creator economy consultant, […]
How to Use Google Ads Performance Max Channel Reporting via @sejournal, @brookeosmundson
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities. The post How to Use Google Ads Performance Max Channel Reporting appeared first on Search Engine Journal.