October 2025 / 151 posts found

The AI Search Visibility Audit: 15 Questions Every CMO Should Ask

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Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal.

AI Is Breaking The Economics Of Content via @sejournal, @Kevin_Indig

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The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal.

Microsoft Locks In OpenAI Partnership Through 2032 via @sejournal, @MattGSouthern

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Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal.

6 best email marketing tools for cleaning companies in 2025

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Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication. Generic CRMs often struggle to meet these demands: they lack effective route optimization, mobile crew updates, recurring job automation, and field-to-office synchronization capabilities. That’s where industry-aware CRMs become a solution. A properly configured CRM becomes your operational backbone.…

10 best email marketing tools for event planning businesses in 2025

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Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. Generic CRMs often struggle to meet these demands: they don’t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless follow-up needed to turn […]

Google’s Advice On Canonicals: They’re Case Sensitive via @sejournal, @martinibuster

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Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.

Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader

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Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal.

Loop Marketing vs Inbound Marketing: How they work together

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TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck. If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and […]

OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk via @sejournal, @MattGSouthern

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OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. The post OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk appeared first on Search Engine Journal.

YouTube Introduces ‘Ask Studio’ AI For Channel Analytics via @sejournal, @MattGSouthern

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YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. The post YouTube Introduces ‘Ask Studio’ AI For Channel Analytics appeared first on Search Engine Journal.
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