October 2025 / 151 posts found
AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs via @sejournal, @duchessjenm
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs appeared first on Search Engine Journal.
Google Uses AI To Group Queries In Search Console Data via @sejournal, @MattGSouthern
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. The post Google Uses AI To Group Queries In Search Console Data appeared first on Search Engine Journal.
Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most history-rich towns — and also one of the largest Halloween destinations in the world. Ashley Judge Executive director, Destination Salem Fun fact: Ashley lives on the same street as the iconic Ropes Mansion (aka Allison’s house in Hocus Pocus) and gives away 1,500 pieces […]
6 best email marketing tools for consulting firms in 2025
If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage long sales cycles, high-value deals, and multiple stakeholders. Without the right email tools, staying top of mind can turn into a manual grind of segmenting contacts by industry, sending follow-ups, syncing data between CRMs, and tracking which campaigns actually influenced revenue. The right email marketing […]
7 best email marketing tools for ecommerce businesses in 2025
As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase? Email marketing software solves these challenges by automating cart recovery sequences, segmenting customers based on purchase patterns, and personalizing product recommendations at scale. The payoff is huge: Ecommerce has the highest email marketing ROI of any industry: $45 for every $1 spent, according to data from Litmus. Ecommerce company Spocket doubled […]
5 best email marketing tools for property management businesses in 2025
Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that keep communications organized and effective. But how do you know which tool is the best for your unique business? In this article, we’ll compare the best email marketing tools for property managers, including a comparison table, detailed feature breakdowns, a step-by-step selection guide, and answers […]
4 best email marketing tools for nonprofit businesses in 2025
Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform. This article compares the best email marketing tools for nonprofit organizations in 2025. You’ll find a comparison table of top platforms, detailed feature breakdowns for each tool, guidance on selecting the right software […]
Why Are Brands Rethinking Their Approach To Using Agencies?
Brands are rethinking agency relationships as budgets tighten and in-housing rises. Discover why the traditional model is under pressure and how agencies must adapt. The post Why Are Brands Rethinking Their Approach To Using Agencies? appeared first on Search Engine Journal.
Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” via @sejournal, @TaylorDanRW
As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” appeared first on Search Engine Journal.
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a result, personas aren’t converting certain consumers at the rates that they could be. In this post, I’ll share where traditional buyer personas miss the mark and how to fix it. Table of Contents The Gap in Most Buyer Personas Consumer identities are often part of […]